Having a successful retail business depends greatly on offering the right product, at the right price, at the right time. Therefore, it is paramount to the success of your business to be able to locate the best sources for those products. Once you know what products or product lines you would like to sell, it's time to find places to buy wholesale merchandise.

Study of this module will help you to evolve a merchandise mix that ensures financial optimization by improving sales and margins and reducing inventory carrying costs and the need for mark downs. This module is ideal for the executives who are venturing into the retail domain as well as for the existing retail businesses eying new and innovative product lines as a part of their differentiation strategy.