Internet marketing is a broad term for marketing products and / or services online. Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

The present module covers internet marketing strategies such as Search Engine Optimization, Website design strategies, online promotions, reciprocal linking , email marketing etc which will help you to drive more traffic to your websites and make more sales.